1. Incorporation of Privacy Policy

1.1 Microtrading Ltd and its associated companies (‘Microtrading Ltd’) are committed to ensuring that your privacy is protected and Microtrading Ltd is compliant with the Data Protection Act 1998 and the General Data Protection Regulations (EU) 2016/679 (GDPR). This privacy policy (‘Privacy Policy’) explains how Microtrading Ltd uses the information Microtrading Ltd collects about you and the procedures that Microtrading Ltd has in place to safeguard your privacy.

1.2 By using Microtrading Ltd’s website http://www.microtrading.co.uk (‘Website’), Microtrading Ltd are able to use the information it collects about you as a legitimate interest as defined in the GDPR. If you do not agree with the terms and conditions set out in this Privacy Policy, please ask us to delete all information held and do not continue to use the Website. Such requests can be made to Andrew Penlington, Director, Microtrading Ltd, info@microtrading.co.uk

1.3 For the purpose of the Data Protection Act 1998 and GDPR, the data controller is Microtrading Ltd.

2. The information Microtrading Ltd collects and how Microtrading Ltd uses it

2.1 When you visit the Website register with the Website for updates, and/or request brochures, datasheets, guides and other information offered on the Website you will have provided Microtrading Ltd with information including your name, postal address, e-mail address, telephone number, brochures, datasheets, guides and other information obtained and such other relevant information which Microtrading Ltd deems necessary to provide you with the information and provide maintenance and support services. Where necessary, the information collected is transmitted in a secure manner to third parties listed at the end of this page to assist Microtrading Ltd to provide you with the brochures, datasheets, guides and other information requested by you and to maintain the support services of Microtrading Ltd.

2.2 Subject to the terms and conditions of this Privacy Policy, Microtrading Ltd protects all personal data from being disclosed to any third parties except when required by law. In addition, Microtrading Ltd may use your information to assist in the prevention of unlawful activities e.g. intellectual property infringement or activities which threaten Microtrading Ltd’s Website or is adverse to your or Microtrading Ltd’s interest.

2.3 Microtrading Ltd may also use aggregate information and statistics, (but, which will not contain your personally identifying information) for the purposes of monitoring your usage of the Website in order to help Microtrading Ltd develop the Website and the services offered by Microtrading Ltd. Microtrading Ltd may provide such aggregate information to third parties.

2.4 Microtrading Ltd may collect information which is based upon your behaviour and navigation on the Website. This information allows Microtrading Ltd to carry out internal research on the users’ interest, demographics and behaviour so that Microtrading Ltd can better understand, and in turn provide better information, products and services to you and other customers or members which may be of a Legitimate Interest to them, as defined by GDPR.

2.5 Microtrading Ltd may also wish to provide you with information the same service or any similar services or products Microtrading Ltd thinks may be of interest to you.

2.6 If you do not wish Microtrading Ltd to send you any information set out in Clauses 2.3 to 2.5 above, please send an e-mail to info@microtrading.co.uk.

2.7 Subject to the other provisions of this Privacy Policy and such other provisions specified on the Website, Microtrading Ltd will not provide your information to other companies or organisations without your consent.

3. Use of cookies and other information gathering technologies

3.1 Microtrading Ltd uses ‘cookies’ and other technologies to collect information on site to assist Microtrading Ltd in monitoring Microtrading Ltd’s web page flow, promotional effectiveness as well as to promote trust and safety.

3.2 Certain features on the Website are only available if you enable the cookie. Microtrading Ltd also uses a cookie to assist it to provide information which is relevant to your interest.

3.3 You are free to decline Microtrading Ltd’s cookies although that may impair certain features on the Website.

3.4 You can delete any cookies from your computer – refer to your internet browser’s help files.

3.5 Microtrading Ltd may also track certain information through the use of JavaScript code and third party web site analytics providers.

3.6 More detailed information on why we use cookies, the cookies set by this website and third-party cookies is provided below:

Why we use cookies

Cookies are small text files stored on your computer while you are visiting a website. We use cookies to:

  • Make our websites work as you would expect
  • Offer you the best browsing experience
  • Provide us with anonymous aggregated information about how users interact with our website
  • Remember any preferences and settings you select when you visit our website again

In no other context do we use cookies to collect information that identifies you personally. Most of the cookies we set are automatically deleted from your computer when you leave our website, or shortly afterwards.


Complete information about the cookies we may set on your browser appears below.

Cookies set by this website

Cookie name Purpose Expiry
bri26296 This cookie maintains the session and is used internally by the website to display the correct pages. It does not log any personal information about you. When you close your browser.

Third-party cookies

We use a third-party service, Google Analytics, to add value and convenience to your experience of our website. Google Analytics sets several cookies on your browser. These cookies are used to collect information about how visitors use the website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the website from and the pages they visited.

Service Cookie name Expiry
Google Analtyics utma 2 years
Google Analtyics utmb After 30 minutes of inactivity
Google Analtyics utmc When you close your browser
Google Analtyics utmz 6 months

We do not control the use of these third-party cookies, and you should check Google’s privacy policy if you have concerns. Further information and how to opt-out can be found on Google’s website.

4. Protecting your information

4.1 The internet is not a secure medium. However, Microtrading Ltd has put in place various security procedures and strict policy rules to safeguard and protect your information from unauthorised and unlawful access and use. These security procedures and policies which are of the highest standards are continuously improved.

4.2 Notwithstanding the above, it should be appreciated that no system is entirely fool-proof and you should be careful when you reveal any confidential information to any third party.

5. Disclosure of your information

5.1 If Microtrading Ltd and/or part of its business is sold or integrated with another business, your details may be disclosed to Microtrading Ltd’s advisers and any prospective purchasers and their advisers and will be passed on to the new owners of Microtrading Ltd.

5.2 Microtrading Ltd reserves the right to disclose your data (and you consent to such disclosure) if Microtrading Ltd is under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Microtrading Ltd’s Terms and Conditions and/or this Privacy Policy, and other agreements; or to protect the rights, property, or safety of Microtrading Ltd, Microtrading Ltd’s customers or members. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6. Updating your details

6.1 If any of the information that you have provided to Microtrading Ltd changes, for example if you change your e-mail address, name or contact details or if you wish to cancel your membership as a registered user, please contact Microtrading Ltd by sending an e-mail to solutions@carouselmarketing.com.

7. Other Terms

7.1 Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this Privacy Policy. However, Microtrading Ltd has taken the steps outlined above to try to improve the security of your information. By using the Website, you consent to these transfers.

7.2 Microtrading Ltd supplies links to other websites. If you click on a link, you are not protected by this Privacy Policy and you are advised to read the privacy policy of the other website as they may differ from this Privacy Policy.

7.3 Microtrading Ltd reserves the right to amend this Privacy Policy from time to time as it deems necessary. In such event, Microtrading Ltd will post such changes on the Website.

7.4 Microtrading Ltd welcomes your views about the Website and its privacy policy. If you would like to contact Microtrading Ltd with any queries or comments please send an e-mail to info@microtrading.co.uk