Mobile optimized websites are versions of your website that can be easily read and used on a small mobile screen. What is readable on a laptop of desktop monitor can be too tiny to use on a small screen. Also, the buttons and fields on your standard website can be difficult or impossible to use on mobile devices.
Three reasons why this matters
1. Showing up in search rankings
If you want to be found in a search and appear high in the page rankings, you need to have a “mobile optimized” site. Google has now included the failure to have a mobile optimized site as a specific reason to lower a website in its search rankings. If you don’t have a mobile optimized site, you slip lower in the ranking. Slip lower in the rankings and fewer people ever find you in a search.
2. Mobile devices are more frequently used
More search and web activity now occurs on mobile devices than standard PC and laptops. If you want attention, you need to be “mobile ready.” You can’t just write off those mobile users- there are too many of them.
3. Ease of use
If your site is too difficult to use on a phone screen, the user is just going to jump to another vendor. There’s nothing else to say.
So the summary is, if you haven’t already done so, you need to bite the bullet and get a mobile optimized site. The internet offers too much business to just ignore the issue. For further advice and assistance please contact us on 0121 784 0077.